Length Of Your Video
We also often get the question: “How long should the video be?”
Viewers don’t have time to sit through your version of how the universe came to be. Stick to the essentials, and remember that according to AdWeek, the top YouTube videos average just under three minutes. While your ideal target runtimes may vary depending on whether you’re creating an advertisement or internal training materials, you should always aim for concise language and effective visuals that communicate at a steady pace.
If you can’t resist adding more information than brevity would permit, insert it into your video’s comments. Effective cohesive marketing incorporates strategies like creating complementary blog posts and Twitter tweets anyway, so you can always include extra details in the form of links to supplementary content.